When you run a small business, you are your brand. People will make decisions on whether to purchase your products or services based not only on your business’ reputation, but on yours. People buy from people.

We’ve all felt it – that knot of dread as we prepare to tell someone something that we’re certain they won’t want to hear. By their very nature, difficult conversations will never be easy, but there are ways to ease the burden for all involved.

I’ve been known to say that ‘I like a challenge’, but some would say that launching a new business in the midst of a pandemic and a financial downturn bordered closer to insanity than bravery! Before I take a giant leap into the limited festivities that this year has to offer, I just wanted to say thank you.