In an increasingly digital world, is print marketing the past – or the future?
In an increasingly digital world, is print marketing the past – or the future?
If no-one responds to your message, has it been received? Why business communication should be a dialogue, not a monologue.
When you run a small business, you are your brand. People will make decisions on whether to purchase your products or services based not only on your business’ reputation, but on yours. People buy from people.
Why and how do we use colour as a shorthand for feelings, emotions and brand values?
We’ve all felt it – that knot of dread as we prepare to tell someone something that we’re certain they won’t want to hear. By their very nature, difficult conversations will never be easy, but there are ways to ease the burden for all involved.
I’ve been known to say that ‘I like a challenge’, but some would say that launching a new business in the midst of a pandemic and a financial downturn bordered closer to insanity than bravery! Before I take a giant leap into the limited festivities that this year has to offer, I just wanted to say thank you.
How to make sure you are singing from the same hymn sheet as your customers.
Why I shun set prices to provide a bespoke service for my clients.
How can you tell the difference between a great deal and something that is too good to be true?
Why saying nothing can be the worst thing to do in a crisis.
