Someone once told me that I needed to ‘do my own PR’.
As a PR professional, that came as a bit of a shock to me. There I was, quietly doing a grand job of showcasing how wonderful other people’s products and services were, and being the supportive communications person I had spent many years training to be. However, very few people knew that, as I wasn’t shouting about it.
Many businesses find themselves in the same position – they understand their customers, they know their product and they deliver a great service, but in the midst of all that productivity, they neglect to tell people how amazing they are.
What is PR?
I think it’s important at this point to define what PR is, and what it isn’t.
PR is awareness, but not arrogance; it is promotion, but not pretension; it is visibility, but not vanity. Sharing your expertise is not the same as showing off. You should definitely do the former, and definitely avoid the latter.
I learnt a very valuable lesson that day – whether on a personal or professional level, PR is not an optional extra. You can only support your customers if they know that support is available, you can only share your expertise to help others if they know it exists, and you can only resolve their problems if they know that you hold the solution.
I am here, I know things, I can help
Now to the bit where I ‘do my own PR’ – I have worked with businesses of all shapes and sizes to help them put the right words in front of the right people. I have raised awareness, increased visibility, revamped brands and launched products, and I can do the same for your company.
If you are too modest or too busy to shout about your incredible business, let me do it for you.
About the author
Founder of WordPlay Creative, Emma Brown is passionate about PR, and firmly believes that the right words used in the right way can make all the difference – in business and in life.
When she’s not working, you’ll usually find Emma with her nose stuck in a good book (usually fiction but quite often recipes), putting her media training to good use by proffering constructive advice to TV interviewees (she’s not put off by the fact that they can’t hear her), or walking in the stunning countryside of the Blackdown Hills AONB.