What do the right words cost?

Some of my new clients are surprised when I tell them that I don’t charge by the hour or by the word. But there is a reason for that.

The beauty of bespoke

I don’t offer a ‘one size fits all’ service, so I don’t charge a ‘one size fits all’ price. I work with my clients to deliver exactly what works for them and their business, and charge them accordingly. I deliver bespoke work for a bespoke price.

One of the best things about working with different businesses is that they are all unique, meaning that the words they need will be unique too. That’s why you won’t find me offering set price packages on other sites – I’m a perfectionist on your behalf, and won’t compromise on the quality of work that I deliver for you in order to compartmentalise it into a format or number of words that someone else has decided is a good idea. I will write what works for you.

Only the right words will do

My passion is putting the right words in front of the right people – not the right number of words, or words that are as right as I can get them within a set number of hours.

If the most effective thing for your business would be to have one more or one less word, wouldn’t you rather have that than an exact number of words? And if it takes me slightly longer to craft the perfect copy than expected, I don’t want to have to charge you for that. You’re paying me to do a job, not a set number of hours.

Don’t get me wrong – some jobs have word or character limits for a reason, perhaps because of where the words are to be used, and of course that’s fine. I’ll also always factor in time for any revisions and, most importantly, when I agree to a deadline, I will stick to it.

A journey of discovery

When, in the past, I have worked in-house for businesses who outsourced work to agencies and freelancers, my biggest frustration was when those third parties didn’t take the time to understand the business they were writing about. This often led to wasted time and money spent re-writing copy, piling on pressure to meet tight deadlines and causing irritation all round.

I don’t want my clients to have that experience, which I why I invite them to partake in a free discovery call before I even quote for the work. I want to understand what is important to that business – what their objectives are, what key messages they want to get across, and the words that they do or don’t want to use to describe their products and services, and which set them apart from their competitors.

I want to get things right for my clients, and that means taking the time to get to know them. This avoids the potential confusion and embarrassment of either party getting the wrong end of the stick, and reduces the risk of needing costly and time-consuming rewrites.

Curious about how I could help?

If you’d like to find out how I could put the right words in front of the right people for your business – and how much that will cost – then please get in touch. I don’t charge for discovery calls or quotes, and there’s no obligation to go ahead if we’re not the right fit for each other. Simply tell me what you’re looking for, ask any questions you might have, and I’ll let you know if I can help.

Perhaps we’ll speak soon!

Emma